Scratchy is a free game that rewards users with real coupons and prizes.
It’s also a business intelligence platform that translates in-game interactions into customer insights for brands and retailers.
When we got on the project, it wasn’t doing so well – having a 2.2 star rating on the Google Play and 2.4 on Apple Store.
We’ve used the insights to come up with a product roadmap spanning three development sprints. The goal was simple: to get the number of interactions per user per month from 30 to 200.